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Rob McQuade & the Central City Team
McMartin Realty
2031 K Street, Suite 100
Sacramento, California 95811-4253

(916) 444-7577 office
(866) 720-CITY (2489) toll free
(916) 444-7977 fax


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Yes.

If you've picked up the latest issue of Sacramento Magazine you may have noticed the question asked on the cover:

LOFT LIVING, CONDO CULTURE: Can it thrive here?

Yes. In fact, in order for Sacramento to continue to grow in a healthy way, lofts and condos need to be a part of that mix of well-executed housing options. Large single-family homes on quarter-acre lots aren't a practical option in a dense urban core and smarter use of space means sharing: walls, walkways, common amenities, and a belief in a sense of place.

And the "well-executed" part is the key, as some Downtown and Midtown projects have demonstrated.

Among the more successful projects: the Sutter Brownstones have done well in this market because they have the hip, thoughtfully designed styling people want while giving owners a sense of community; the L Street Lofts may not be selling as quickly as investor Resmark Equity Partners may want, but the top-notch location and solid design mean they're selling—unlike recent projects like the Whiskey Hill Lofts (they've been turned into rentals) and Alchemy @ R Street (on the market as short sales as of this writing).

So what are the markings of a well-executed project? In the central city where buyers are more demanding, it means a mix of striking design (this isn't the 'burbs), quality materials and finishes, smart pricing, and convenience (neighborhood amenities, parking). Missing any one of these can make for a real challenge when it comes time to sell, missing more than one can be disastrous. People buying in these urban neighborhoods are doing so because they're unwilling to compromise on what they want—having multiple urban projects to choose from means they shouldn't have to.

Oh, by the way... Flip to page 127 and you'll see my nearly-life-sized head staring back at you (you coulda warned us, SacMag)! Of course I'm sporting a beard right now, maybe looking a little "Pacific Northwest" in honor of west coast cities like Portland and Seattle that have shown us how to execute on that need for urban infill. But I WAS FEATURED IN SACRAMENTO MAGAZINE!

Okay, maybe "spotlighted" is a better word. But still.

Too cheap to pick up your own copy? You can check out the article here: Up in the Air - Marybeth Bizjak, Sacramento Magazine (October 2008)

Oh, and a quick thanks to Marybeth Bizjak and the fine folks at Sacramento Magazine for puttin' my mug—and opinions—in the middle of the current issue. Please, no drawing pirate moustaches.

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posted by Rob McQuade @ 5:36 PM,

1 Comments:

At October 12, 2008 12:42 PM, Blogger Chris said...

Hey, congrats on being featured in Sacramento Magazine!

 

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